Australian NH Dealers Visit Rochester

A group of top performing New Holland dealers from Australia visited New Holland Rochester, Inc. and Ag Technologies, Inc. on Tuesday, as part of their trip to the United States to learn about how we utilize Precision Land Management technology in our farming operations.  The group of about 20 individuals flew in to Chicago and traveled to Rochester, IN.  From there, they went to visit the Parts Depots in Indianapolis and Lebanon, and then on to corporate facilities and other dealerships in Iowa and Wisconsin before heading back to Chicago.

Australian Visitors

We are proud to have the opportunity to host this group of dealers!

2014 Field Day Pics

We had another great Field Day this year, showcasing the our latest planting, harvesting, tillage, and tractor equipment. There was a great customer turn out, giving us the opportunity to speak to farmers about some of the most innovative equipment in the industry.

We’d like to thank everyone who attended, and hope you will stop in to see us sometime and join us again next year!

NHR Receives Farm Equipment Magazine 2014 “Best in Class” Dealership Award!

Farm Equipment Best In Class 2014

Farm Equipment Best In Class 2014

Farm Equipment magazine has just recognized New Holland Rochester dealership with their “Best in Class” dealership award for 2014. The award is broken up into two categories, Multi-Store Operations and Small-Store Operations. Our dealership falls into their Small Store Operation category. While the judges noted our new New Holland Centerville location, our solar business, and Jim Straeter’s innovative and successful Cornrower machine as reasons why they selected us, we like to believe that it’s also our hard-working employees dedicating their time and effort to meeting our customer’s needs that makes us so successful. See the full press release below:

New Holland Rochester 2014 BIC Press Release

Field Day 2014 Information!

Our 4th annual Field Day event will be here before you know it on July 30th. The Field Day is an event where we showcase some of the latest equipment available from the manufacturers we sell and support such as New Holland, Kinze, Kuhn Krause, Kuhn Knight, and Woods. See the flyer below to view the full details of the event.

4th Annual Field Day Flyer

Come join us July 30th from 10am-4pm to view the latest planting, tillage, haying, harvesting, and tractor equipment available!

Abe Hughes visits construction progress at Tri-County

Abe Hughes, New Holland Vice President of New Holland Agriculture in North America visited the New Holland Tri-County dealership in Bluffton, IN on April 29.
Mr. Hughes discussed company product and marketing plans and got input on a wide range of topics dealing with markets, products, training and more.
Construction on the new shop had begun a week earlier and Mr. Hughes was given information about what we look to accomplish with our expansion at Bluffton.


Having corporate leadership come to visit and get hands-on information about the grass-root marketing matters is helpful for customers, dealers and the company and we look forward to future visits at our locations from New Holland management.

Receive a $30 CNH Rewards Card!

You already know that routine maintenance keeps your New Holland equipment running at peak performance. And, now through May 31, when you come into any of our locations, receive a 30-dollar reward card with a 300-dollar purchase on any combination of genuine New Holland batteries, filters and lubricants.

Spring 2014 Reward Card Offer

Keep your equipment running strong with maintenance solutions made specifically for your machines. But hurry, this is a limited-time offer, so stock up on the essentials now. Take advantage of these smart rewards and be prepared for the entire season!

Deere runs with Exhaust Gas Recirculation + DEF

The Deere high horsepower tractors use CEGR and DEF technology to meet Tier IVb emission levels. Using two systems to accomplish what New Holland accomplishes with DEF technology only greatly increases complexity and cost for the owner throughout the life of the tractor as well as higher operating costs on fuel. The CEGR technology adds a second turbo charger (NH uses one, Deere uses compound (2) turbo chargers), a Diesel Oxidation Catalyst (non on New Holland tractors), a Diesel Particulate Filter (none on New Holland tractors), and an Exhaust Gas Cooler (New Holland has none) in order to cool the recirculated air and a larger Air-To-Air Intercooler than New Holland uses because the hot recirculated air has to be cooled.

The DEF equipment on the Deere tractor has similar components as New Holland’s DEF equipment. All of the Deere CEGR equipment is ‘extra’ machinery that the New Holland owner doesn’t need to buy or maintain:

One might ask why New Holland uses CEGR technology on smaller tractors if it isn’t a good idea? Fact is, CEGR has benefits in small engine applications simply because small engines use a fraction of the air that larger tractors use and typically, smaller tractors don’t have constant high engine loads typical of high horsepower tractors’ applications. The lower combustion temperatures needed for CEGR to meet emission levels occurs more naturally in the smaller tractor.

The use of dual technologies (DEF plus CEGR) in high horsepower Deere tractors presents a huge liability for the owner throughout the life of the tractor that the New Holland single technology (DEF only) doesn’t provide to the New Holland owner. Deere points out that the DEF use will be lower because of the dual technology. While this remains to be seen in real world use, we would point out that diesel currently sells for about $4.00 per gallon whereas our Open House price on DEF was $1.39 per gallon.

Nebraska tests on Deere’s Tier IVa tractors showed higher diesel use than the New Holland Tier Iva tractors and the Deere tractors didn’t meet Deere’s advertised horsepower levels OR torque rise. See Nebraska tests 1990 and 1991 attached:
031814 nebraska tests
Deere is a registered trademark of Deere & Company

Pictures from 2014 Open Houses

Our 2013 Open Houses at our six locations were packed with top of the line equipment, food, and most importantly people! We were grateful to have specialists on hand from our equipment vendors, along with plenty of new equipment on hand to display to those who were able to stop in for a hot meal and great company. Here are some of the pics from our Open Houses:

We hope that those of you who were able to stop in and take advantage of our parts discounts, talk to some of our equipment specialists about the exciting new equipment that is out, and enjoy a meal on us, all had a great time and will stop in to see us next year!