True Blue Salute – $500 Discount for U.S. Military Personnel and First Responders


New Holland established the True Blue Salute campaign in 2011 as a way of recognizing the men and women of the military, first responders and their families for their bravery and many sacrifices made for our country and communities.

In support of continuing the success of the campaign, New Holland is offering a $500 discount on eligible new New Holland products to all eligible U.S. Military personnel and First Responders. Stop in at any of our locations for the full details.

More details about the campaign’s history can be found here. Thank you for your service.

Sgariboldi – Bringing Self-Propelled Mixing to N. America

Sgariboldi Grizzly 8100

Sgariboldi Grizzly 8100

Self-Propelled feed mixing is coming to North America thanks to an arrangement with New Holland Centerville and Sgariboldi – a leading European manufacturer of feed mixing equipment. Joel Davis, a sales representative from New Holland Centerville and Jim Straeter, manager at New Holland Rochester, visited Sgariboldi in Italy recently to become acquainted with the product and the people at Sgariboldi. The family-owned company founded in 1957 focuses only on feed mixers and distributes their product on every continent except North America – until now. The unit coming to North America will be on display at the World Dairy Expo in Madison Wisconsin the last week of September and then it will be delivered to a retail customer near Centerville, IN. Contact Joel Davis at New Holland Centerville (765-962-7724) for information. A video of a model that will be on display at Madison is posted with this news item.

New Holland SMARTTRAX – Innovation in Action


Customer experience with the all-new SMARTTRAX tractors from New Holland has been above expectations. Just how smooth the ride is can only be experienced in the field but the superior traction, turn capability and pure pulling power can be seen in the attached video of John Williamson planting twin-20” corn this Spring. Notice that the tractor doesn’t berm the soil when turning. Excitement about this product continues to grow as soil compaction, especially in wet soils that occur all the time (but not quite like 2015, thankfully) is seen as a major factor in yield limitation. Tillage to reduce compaction becomes less necessary with the SMARTTRAX design. Two-track systems marketed by competitors have serious drawbacks on turning, tractor control in the field and above all else, compaction of soil by the rear end of the track under higher draft loads. See us for a demo on your farm!

Krause Excelerator Rebuild Parts Special!


We have a parts special going on now for Krause Excelerator owners who are looking to rebuild their machine. You can save anywhere from $1,500 – $2,200+ by taking advantage of our special based on the size of your machine:


The kit includes a complete set of blades, bearings, bearing side rings and zerks. Allow up to 4 weeks after promotion ends for sale pricing. See our parts department for any additional questions or details. Get your Excelerator ready for the harvest season today!

New Holland President’s Club Award – Press Release

New Holland Rochester (and each of our other locations) received Corporate New Holland’s highest honor for 2014—the President’s Club Award!

Pictured from left to right: Brian Schmidt, Eric Straeter, Jim Straeter, Mike Stephenson, Matt Straeter, Lanty "Spud" Armstrong, Ken Mast, Jeff Jones, Fred Rodkey, Matt Wright, Brian Haskett

Pictured from left to right:
Brian Schmidt, Eric Straeter, Jim Straeter, Mike Stephenson, Matt Straeter, Lanty “Spud” Armstrong, Ken Mast, Jeff Jones, Fred Rodkey, Matt Wright, Brian Haskett

Click here to view the full New Holland President’s Club Press Release

Happy Father’s Day

Hopefully all of you got through the planting season without too many setbacks, and you got the day to relax and spend time with your father. We enjoyed taking our dad Jim Straeter, President of New Holland Rochester, out for a round of golf for the day. Assuming the fields are as wet as the golf course (and several of our golf balls), your crop won’t need any irrigation anytime soon. We’re grateful for all the things our dad has done for us, and would like to wish all of you proud dad’s a Happy Father’s Day from New Holland Rochester!

Father's Day 2015 Father's Day 2015

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Max Maintenance Reward Offer


Keep your equipment running at peak performance with maintenance solutions from New Holland. Now through July 31, 2015, stop by any of our locations and receive a $30 Reward Card with a $300 purchase of any combination of genuine New Holland filters and lubricants and all-makes Fleetguard filters. Redeem this offer online at the Partstore Reward Center by September 30, 2015. Take advantage of this Max Maintenance Rewards offer and stock up on genuine New Holland filter and lubricants and all-makes Fleetguard filters today!

Terms and conditions apply. View the flyer for all the details or stop in at any of our locations today! Already made a purchase that qualifies for the reward? Great! Click here to claim your reward!