New Holland Rochester works with local Optimist Club on Pumpkin Project

The Rochester Optimist Club is a part of Optimist International, whose motto is Friend of Youth. With that mindset, the Rochester Optimist Club has a project of raising and selling pumpkins each year in order to raise money to support youth projects and programs in the community. New Holland Rochester owners Jim, Matt, and Jesse Straeter are all members of the local Rochester Optimist Club who work on helping with the pumpkin project.

With the help of the Optimist Club members, youth groups who work with us to raise money for their clubs, and the people who purchase our pumpkins from our stand on 9th St. near the golf course, we are able to give back over $20,000 each year to our youth. Thanks for everyone’s help in making this year a success so far, and visit our stand for some great looking pumpkins if you haven’t yet!

New Holland Rochester Awarded New Holland’s Highest Dealer Honor

New Holland Rochester, Inc. in Rochester, IN, has been named to New Holland’s exclusive President’s Club. Membership in the President’s Club, the highest company honor that can be attained by a New Holland dealership, recognizes smart business management practices and superior dedication to customer service.

New Holland President’s Club Award winners achieved the highest levels in excellence in facilities, business management, sales, parts and service support, training, and customer satisfaction.

“President’s Club Award winners have worked hard to deliver exceptional service and support to their customers. We’re very proud to present this type of recognition to the best of the best. Anyone seeking to acquire agricultural or light construction equipment will be well served by these exceptional New Holland dealers who have achieved these high standards,” says Abe Hughes, New Holland Vice President, North America.

NH President's Club 2014

Brian Schmidt (NH regional sales manager), presents President’s Club award to the Straeter family. From left: Matt Straeter, Melinda Straeter, Jim Straeter, Brian Schmidt, Eric Straeter, and Michael Straeter. Not pictured: Jesse Straeter

Video of USA visit from NH Australian dealers

The group of top performing New Holland dealers from Australia who visited New Holland Rochester last month on their visit here in the US have finished there trip and made it back home safely. They were kind enough to send us a video they put together of their trip, which you can view here:

Thanks again for visiting our dealership. We wish you all the best and are glad to see the New Holland brand is being represented by great people across the globe!

Here We Grow Again – Welcome New Holland Greentown

Our group of dealerships in Rochester, Logansport, Rossville, Bluffton and Centerville welcomes the newest location to the group located in Greentown, Indiana. New Holland Greentown is the newest New Holland dealership in Indiana and acquisition of assets and real estate were completed in the week of Sept. 8. The Greentown trade area complements the area already served by the current store group as Rossville borders it on the West, Logansport and Rochester on the North and Centerville and Bluffton on the South and East sides. We are committed to growing customer service and support and with this location we bring proximity to a large number of customers. We also bring to New Holland Greentown the broad service and parts experience, as well as depth of new and used inventory, our group of store offers. We’ll be looking forward to a long term relationship with customers in this area.

New Holland Greentown

New Holland Greentown

New Holland recently announced the purchase of Miller Spraying Company. That brings the latest spraying technology and high clearance capability into the New Holland family of products. New Holland’s introduction of the track T8 tractor upgrades our high horsepower tractor line beyond the levels of the competition. Mostly, our dealership growth and New Holland’s commitment to the market with these products clearly demonstrates to our customers the long range vision for the brand. See Dustin Echelbarger, manager at Greentown, and let him know how he can help with your equipment needs.

New Holland Greentown is located at 532 Uncle Tom St., Greentown, IN 46936.
Phone: 765-628-3305
Fax: 765-628-3308

Australian NH Dealers Visit Rochester

A group of top performing New Holland dealers from Australia visited New Holland Rochester, Inc. and Ag Technologies, Inc. on Tuesday, as part of their trip to the United States to learn about how we utilize Precision Land Management technology in our farming operations.  The group of about 20 individuals flew in to Chicago and traveled to Rochester, IN.  From there, they went to visit the Parts Depots in Indianapolis and Lebanon, and then on to corporate facilities and other dealerships in Iowa and Wisconsin before heading back to Chicago.

Australian Visitors

We are proud to have the opportunity to host this group of dealers!

2014 Field Day Pics

We had another great Field Day this year, showcasing the our latest planting, harvesting, tillage, and tractor equipment. There was a great customer turn out, giving us the opportunity to speak to farmers about some of the most innovative equipment in the industry.

We’d like to thank everyone who attended, and hope you will stop in to see us sometime and join us again next year!

NHR Receives Farm Equipment Magazine 2014 “Best in Class” Dealership Award!

Farm Equipment Best In Class 2014

Farm Equipment Best In Class 2014

Farm Equipment magazine has just recognized New Holland Rochester dealership with their “Best in Class” dealership award for 2014. The award is broken up into two categories, Multi-Store Operations and Small-Store Operations. Our dealership falls into their Small Store Operation category. While the judges noted our new New Holland Centerville location, our solar business, and Jim Straeter’s innovative and successful Cornrower machine as reasons why they selected us, we like to believe that it’s also our hard-working employees dedicating their time and effort to meeting our customer’s needs that makes us so successful. See the full press release below:

New Holland Rochester 2014 BIC Press Release

Field Day 2014 Information!

Our 4th annual Field Day event will be here before you know it on July 30th. The Field Day is an event where we showcase some of the latest equipment available from the manufacturers we sell and support such as New Holland, Kinze, Kuhn Krause, Kuhn Knight, and Woods. See the flyer below to view the full details of the event.

4th Annual Field Day Flyer

Come join us July 30th from 10am-4pm to view the latest planting, tillage, haying, harvesting, and tractor equipment available!