Fiat Powertrain Finding Surprising Customers for New Engines

Every year the technology levels of the Agricultural Industry increase. Equipment you depend upon to protect your family farm’s interest needs to be best-in-class or your farm suffers. In 1996 Fiat purchased New Holland from Ford Motor Company and New Holland experienced excellent years on a global basis as the Fiat engineering benefits brought immediate positive results. Today the line of equipment offered by New Holland as part of the Fiat-owned CNH division is the most technologically advanced line we’ve ever offered. The heart of any equipment line is the engine and we offer the Fiat Powertrain Technologies engines at our Ag Technology company and in all of the self-propelled farm equipment we sell in the New Holland brand.

We knew our engines had incorporated the best solution to meet Tier IV emission levels and we knew that our fuel economy was better than the competition from the Nebraska tests.
The superiority of the FPT engine is now so high that virtually all of New Holland’s competitors are using them for power. The attached article from Ag Intelligence magazine details the latest developments in engine use in the Ag sector. As you consider your current and future powered equipment for your farm, you should be aware that some engines use two technologies (Cooled Exhaust Gas Recirculation and Diesel Exhaust Fluid) to meet emission standards. The attached article speaks to the superior FPT design which uses a single DEF system and meets the latest emission standars.

At New Holland Rochester, we’re proud to be a part of Fiat Industrial. Its engineering has revived Chrysler and saved tens of thousands of American jobs and paid back every dollar of government help Chrysler had been given before Fiat took on the Chrysler challenge. We have seen first-hand the positive benefits the financial and engineering strength Fiat has brought to the New Holland brand. We look forward to continuing to offer the best engineered products in the Ag business to our customers.

Click here to view a Nov 2013 Ag Equipment Intelligence article on Fiat Powertrain’s new engines!