
Careers at New Holland Rochester
Join Our Team
Sales, service and parts careers at six New Holland dealerships across Indiana. Good equipment, good people, and steady work close to home.

New Holland Rochester and our sister stores in Logansport, Rossville, Bluffton, Richmond and Greentown are a family of six full-service New Holland dealerships across Indiana. We’re growing, and we’re hiring. Browse the openings below, or send us a general application if you don’t see the right fit.
Why Work With Us
Health Insurance
Medical, dental and vision options for you and your family.
401(k) With Company Match
We match your contributions up to 3% once you are eligible.
Paid Holidays & Time Off
Paid holidays plus 104 hours of paid time off per year after 6 months, rising to 144 hours after 10 years.
Steady, Year-Round Work
Full-time hours year-round, manufacturer training, and a 90-day check-in to make sure the job is a good fit.
Current Openings
Sales
Ag Equipment Sales Representative
Sell and support tractors, skid steers and track loaders, hay tools, planters, tillage tools, mowers and more, building customer relationships in your own territory. Salary to start, then base plus commission with a dedicated company truck and phone.
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Position Overview
We are looking for Ag and Light Construction Equipment Sales Representatives for our Rochester, Rossville and Greentown, Indiana locations. You will sell and support equipment such as tractors, skid steers and track loaders, hay tools, planters, tillage tools, mowers and more, building customer relationships in an assigned territory.
Job Duties
- Establish and maintain customer relationships by calling on current customers and cold-calling new prospects in your assigned territory, promoting equipment and opportunities that help customers be more efficient and productive
- Follow up on leads and quote, invoice and close deals accurately
- Understand how the equipment we sell operates so you can explain features and benefits, demonstrate units and start out sold units with the customer
- Attend training provided by the equipment manufacturers
- Use Microsoft Word and Excel to quote and figure deals, and web-based dealer programs for pricing, locating equipment, invoicing and financing
- Deliver equipment such as track loaders or balers with a sales truck or company one-ton flatbed truck (no semi)
- Be available to customers outside regular hours when needed; selling equipment is not strictly an 8-to-5 job
- Work well with other store and complex employees; team player
Experience Required
- Experience with agricultural equipment recommended; comfortable operating farm equipment
- Sales experience is not required but highly recommended; being comfortable working with people is a big part of success in this role
- Comfortable using computers (Microsoft Office and web-based programs)
- Able to understand financing and leasing
- Valid driver’s license; a drug screen and physical are required for insurance purposes
Compensation & Schedule
- Initial salary: a fixed salary for up to the first 24 months, based on experience and comfort level with equipment and customers, ranging from $50,000 to $90,000 per year. The salary period is meant for learning the business and equipment and building a customer base; reps may move to commission sooner.
- After the salary period: base salary plus commission (details discussed during the interview). Sales reps with good experience and 3+ years at the dealership can expect $75,000 to $100,000 in an average year; strong years can be well above $100,000.
- Commission: 100% of earned commission on units sold in your assigned territory; 50% on units sold in another rep’s territory (and 50% to you when another rep sells in yours).
- Dedicated company truck for work use, plus a company cell phone with data plan
- Health insurance (medical, dental and vision options)
- 401(k) with company match up to 3% once eligible
- Paid holidays and paid time off per company policy (begins after 6 months of employment; 104 hours per calendar year, increasing to 144 hours after 10 years)
- Schedule: Monday through Friday 8:00 am to 5:00 pm plus Saturday 8:00 am to noon. Some days run 12 hours or more, especially in season, and customers will call outside regular hours.
- 90-day review, as with every position, to make sure the job is a good fit for both employee and company
Sprayer Sales Representative
Specialize in selling self-propelled sprayers and related application equipment to growers in your territory. Salary to start, then base plus commission with a dedicated company truck and phone.
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Position Overview
We are looking for an experienced Sprayer Sales Representative for our Rochester, Indiana location. You will specialize in selling self-propelled sprayers and related application equipment.
Job Duties
- Call on current customers and cold-call new prospects in your assigned territory; follow up on leads
- Flexible work schedule: in the office, out selling and demonstrating equipment as needed
- Know the sprayers and application equipment we sell well enough to explain features and benefits, demonstrate units and start out sold units with the customer
- Attend training provided by the equipment manufacturers
- Prepare proper and accurate quotes and invoices
- Work well with other store and complex employees; team player
Experience Required
- Experience with agricultural equipment and crop application recommended; comfortable operating farm equipment
- Sales experience is not required but highly recommended
- Comfortable using computers (Microsoft Office and web-based programs)
- Valid driver’s license; a drug screen and physical are required for insurance purposes
Compensation & Schedule
- Initial salary: a fixed salary for up to the first 24 months, based on experience and comfort level with equipment and customers, ranging from $50,000 to $90,000 per year. The salary period is meant for learning the business and equipment and building a customer base; reps may move to commission sooner.
- After the salary period: base salary plus commission (details discussed during the interview). Sales reps with good experience and 3+ years at the dealership can expect $75,000 to $100,000 in an average year; strong years can be well above $100,000.
- Commission: 100% of earned commission on units sold in your assigned territory; 50% on units sold in another rep’s territory (and 50% to you when another rep sells in yours).
- Dedicated company truck for work use, plus a company cell phone with data plan
- Health insurance (medical, dental and vision options)
- 401(k) with company match up to 3% once eligible
- Paid holidays and paid time off per company policy (begins after 6 months of employment; 104 hours per calendar year, increasing to 144 hours after 10 years)
- Schedule: Monday through Friday 8:00 am to 5:00 pm plus Saturday 8:00 am to noon. Some days run 12 hours or more, especially in season, and customers will call outside regular hours.
- 90-day review, as with every position, to make sure the job is a good fit for both employee and company
Service
Service Technician
Repair, test and calibrate new and used agricultural and lawn and garden equipment in a well-equipped shop, with field calls as needed. Hourly pay based on experience with steady full-time hours year-round.
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Position Overview
We are looking for experienced Ag Equipment Service Technicians for our Rossville and Bluffton, Indiana locations. You will work in a shop environment on new and used agricultural and lawn and garden equipment, with field calls as needed.
Job Duties
- Repair, test and calibrate farm equipment and machinery sold and serviced by the dealership
- Provide customers and sales staff with technical assistance and support on all equipment accepted for repair and maintenance by the dealership
- Perform field calls as required by customers; capable of operating farm equipment in the field
- Prepare proper and accurate invoices
- Service and repair equipment accepted by the dealership either in trade or at customer request
- Achieve the levels of customer satisfaction for repair and servicing of equipment set by New Holland and the dealership
Experience Required
- A minimum of three years of experience in a technical repair position, or the same level of on-the-job experience in mechanical repair in a farm setting
Compensation & Schedule
- Hourly pay dependent on experience; steady full-time hours year-round
- Health insurance (medical, dental and vision options)
- 401(k) with company match up to 3% once eligible
- Paid holidays and paid time off per company policy (begins after 6 months of employment; 104 hours per calendar year, increasing to 144 hours after 10 years)
- 90-day review, as with every position, to make sure the job is a good fit for both employee and company
A Look Inside Our Shops
Hear from our technicians about what a day at New Holland Rochester looks like.
Don’t See the Right Fit?
We are always glad to hear from good people in sales, parts, service and the office. Fill out a general application, choose the location you would like to work at, and we will keep it on file for the next opening.
New Holland Rochester, Inc. and each of our dealership locations are equal opportunity employers. A valid driver’s license, drug screen and physical are required for positions that drive company vehicles.